NBC and TiVo

NBC and TiVo are teaming up to see how many people skip those horrible commercials… This is a huge step for NBC since they are the first to get in on this deal…

Here’s the article I picked up:

BOSTON, Nov. 27 (Reuters) — NBC Universal has agreed to use ratings data and other advertising products from TiVo, the digital video recorder company, becoming the first major broadcaster to use the company’s advertising services.

The deal will allow NBC to use the ratings data to better track how often audiences skip commercials.

I hope that more broadcasters will look into this… I wish they would just get rid of commercials all together…


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