Day #2

Well last night was the Super Bowl. I watched from some great friends homes.

I thought the game was good. (Please note: I don’t really do sports.) I really watch the Super Bowl for the Ads.

I thought some of the best were the Bridgestone ones, I like the space one where the guy gets blocked.

Well it’s Day #2 back on the blog scene. Have a great day!


NBC and TiVo

NBC and TiVo are teaming up to see how many people skip those horrible commercials… This is a huge step for NBC since they are the first to get in on this deal…

Here’s the article I picked up:

BOSTON, Nov. 27 (Reuters) — NBC Universal has agreed to use ratings data and other advertising products from TiVo, the digital video recorder company, becoming the first major broadcaster to use the company’s advertising services.

The deal will allow NBC to use the ratings data to better track how often audiences skip commercials.

I hope that more broadcasters will look into this… I wish they would just get rid of commercials all together…

NBC acquires “Quaterlife”

You are probably asking yourself what is Quaterlife.

Here’s the article from the NY Times: 

NBC has concluded a first-of-its-kind deal to acquire the talked-about new Internet and social network series “Quarterlife” for distribution as an hourlong drama series on the NBC network after it has first played in eight-minute segments on several Web sites.

Ben Silverman, the co-chairman of NBC Entertainment, and Marshall Herskovitz, one of the show’s creators, described the deal yesterday as a revolutionary step in the creation of television entertainment.

Read about it more here:

This sounds really cool and I look forward to hearing about it more in the future… 

Let me know what you think…

Facebook Ads Update!!!

This is hot off the press…. Literally this article on NY Times was published in the past 25 minutes…

Here’s a section of the article:

There is at least one problem with this idea: It may be illegal under a 100-year-old New York privacy law. The statute says that “any person whose name, portrait, picture, or voice is used within this state for advertising purposes or for the purposes of trade without the written consent first obtained” can sue for damages. Moreover, such a use is also a criminal misdemeanor.

According to William McGeveran, a professor at the University of Minnesota Law School who wrote about these laws in a blog post today, the law would apply to Facebook users anywhere if the ad were displayed in New York. Arguably, it could apply if the ad was displayed on a computer screen within the state. Yet “where the ad actually is in cyberspace is a whole other can of worms,” he said.

So what is Facebook going to do… Who knows but I mean come on a 100 year old law that definately never saw the internet coming… Well I just wanted to pass this along…

Google enters the TV world

I just found out about Google has now entered in the TV world…

Here’s some information I found out so far:

TV advertising just got easier with Google TV Ads


What is it?

An end-to-end digital system for buying, selling, measuring, and delivering television ads.


How does it work?

Launch your campaign quickly and efficiently through our totally automated process. It’s easy – just send us your video ad, set your own budget and decide when and where you’d like your ads to air.

Learn more about how it works


Join our trial program today

As part of the Google TV Ads Beta, currently underway, you’ll be among the first advertisers to experience Google’s new TV ads technology and to gain access to a wealth of data and new insights that you can leverage across all of your television advertising.

Learn more about the beta test